New campaign in times of Corona

Times are tough for all of us at the moment, which made the production of our new TVC quite difficult. But together with our friends at Leagas Delaney, Markenfilm Crossing and director Niels Thomson and our sensational team internally we made a new TVC spot in these days.

Internally we at CosmosDirekt thought about what the best way we could help we be in these corona times. And we came up with the idea, that right now people want nothing else but to protect themselves and their families, and maybe we could make that a little easier.

We have therefore developed the new campaign, around our brand purpose of “protecting what you love” (SchĂĽtze was du liebst). Internally we bought together all levels of the company to make sure we have something relevant to offer.

The campaign, which will be a crossmedia campaign including TV, OV, display, social, influencer and direct we be running as of tomorrow in Germany.

The campaign was developed from scratch in 3 weeks, including production of the spot. Quite a challenge. 🙂

We have tried to hit the “zeitgeist” with what is happening in all of our minds at the moment, and tried telling it in an emotional but upbeat manner.

“Auf Abstand bleiben, Virus fighten.

Helden danke, die nicht wanken.

Kurve glätten, Leben retten.

All das, was wir gerade geben.

Soll all das schĂĽtzen, was wir lieben.

SchĂĽtze was du liebst.”


Agency: Leagas Delaney Hamburg

Production: Markenfilm Crossing

Director: Niels Thomson

Internal champions: Steffen, Michael, Stefan, Robert, Eva, Stephan and Maxi. You are the crew!