IKEA is a brand which is constantly going new ways and being creative. Basically its been in their brand DNA since their introduction into the world all those years ago.
One of their latest new things is the collaboration between IKEA x Virgil Abloh.
A cool new product collab which should have the collection sold out in no time and the social web full of success and sad stories.
IKEA cares for our safety – and so they should.
That’s maybe why IKEA created this lovely little film about the safety of their toys.
Its part of their overall “Safety homes” campaign, highlighting tips and tricks on how parents can make sure their homes are safe for the family and friends.
A nice film here, which feels just like IKEA. 🙂