Facebook has been pushing their “Groups” for some time now and worldwide there are over 400 million members within the hundreds of thousands of groups around.
The campaign called “gemeinsam mehr” (together more) will begin now in Germany and run via TV, Out-of-home and print media.
The campaign highlights the fact that there are “groups for everyone”, which is true. It highlights some of the diverse groups and people on Facebook exchanging ideas and experiences. A simple campaign.
