The Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising’s biggest outdoor venue – where three minutes each day are dedicated to a digital art exhibition.
Every night at 11:57 pm the ad spaces are transformed into artistic digital screens.
The art is syncronised over all screens and has an annual viewership of 2.5 million people.
Now imagine what you could do with all that space…. 🙂
What’s amazing here is that Times Square had its first advertising there decades ago for 25 years until 1966. The Camel Man was the first ad running their, which actually puffed out steam from the top for the smoke rings. And apparently this ad blew out over 200 million smoke rings in its day.