This is one of the best Super Bowl campaigns of the last years. Droga5 developed “Dundee the movie” as a film trailer concept, teasing the new movie. However, the movie was no movie, it was a tourism ad for Australia.
An amazing piece of work which generated hype throughout the world and espcially in the US, where the campaign aimed at getting Americans to travel down under.
Nice to also see an Australian (David Droga) and his agency making such an awesome aussie campaign. 🙂
The campaign also included all of Australia’s film celebrities:
The campaign worked like a real movie campaign including IMDB reviews and the works.
And here the results:
