The results are in – the world’s most valuable brands have been defined again in the annual Brand Finance report.
The top 10 have remained unchanged from last year.
The results regarding the valuable sectors and countries were to be expected as to the top positions.
The top growing companies are coming from the digital sphere which is also to be expected, but it’s also good to see some “older” brands making big steps forward.
The world’s “strongest” brands determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.
As the world’s foremost luxury carmaker, Ferrari has an unparalleled level of brand recognition, upholding excellence for design and innovation. The prancing horse logo is a perfect symbol of the brand’s strength and vitality as it plans new models and reaches outside the auto industry.
David Haigh – CEO, Brand Finance
The most valuable brand guardian CEOs is toped of course by Jeff Bezos, as being recognised as those who capture how
well they measure up as brand managers.
You can download the PDF report here: http://brandfinance.com/knowledge-centre/reports/brand-finance-global-500-2019/