15km AR catalogue experience – OMG!

15km of catalague – OMG. This is what Sodimac did in Peru when it hijacked a highway bringing thousands of beach lovers to the beach.

The project called “The hijacked highway” and converted the dull normal billboards with AR experience Sodimac billboards. The result is amazing.

Check it out here:

Sodimac hijacked Highway from Videos on Vimeo.

Check out the story here: http://www.sotoalvaro.com/hijacked-highway/