CALM 84 – what an outdoor campaign

Everyday apparently 85 men commit suicide in the UK, which is a devasting number. adam&eveDDB in the UK developed this amazing outdoor campaign highlighting this fact. CALM Project 84 (The Campaign Against Living Miserably) has led to the Government appointing the first ever UK Minister for Suicide Prevention.

A moving campaign, which is in part scary but also extremely strong. Beautiful work.

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