More than 1.000.000 Euro worth of earned media is what we generated in 2017 via our campaigns including our Böse Null.
Now for some industries that’s nothing, but let me tell you, within the German investment industry that was unheard of until then.
It showed us that it can be done within the financial industry.
We had hundreds of social posts with the figure and the story, whilst also having major trade media outlets constantly using the figure as part of their story-telling. It could not have gone better.
But I guess it’s simply a conclusion of having more than 50.000 Böse Null figures running around the countryside.0