The first CROCI HORIZONT newspaper has been published. The first issue of the new newspaper highlights the people and processes behind CROCI (Cash Return On Capital Invested) funds product offering.
It’s the first such newspaper from Deutsche Asset & Wealth Management, which was released last week in Mannheim, Germany for the largest B2B fund trade show. The response has been extremely encouraging.
A beautiful piece made by Bourros.
The newspaper concept will be roled out throughout the year in various regions around the world. The conceptual work was a joint cooperation with two Frankfurt-based agencies Bourros & Klenk Kommunikation. Content was delivered by Ralph Wintermantel from Value-Publications.
CROCI HORIZONT is printed on high-quality 90 gram paper and incorporates large-scale images and infographics to present the story in a high-quality emotional way, which highlights the attention to detail and passion, which is used to the develop the product offerings.
CROCI has been around for close to 20 years, the process has hardly changed but the experience and in-depth understanding sure has. This passion to detail and high-quality working philosophy is what we wanted to get across in this first issue.
We love it and we hope our readers are just as impressed.