Vitra selling stories rather than images

Who doesn’t like Vitra items? Most of the people I spend my time with have or would love to have a Vitra designed chair or the like. After years of highlighting their products in the best possible way, the marketing people at Vitra have decided that their products are so “amazing” that people generally may have an issue finding themselves amazing enough to sit in or own a Vitra product. Now Vitra is telling stories in forms on videos highlighting their beautiful products in “normal” living rooms being used by “normal” people. The film, made by Florian Böhm is, as the products are, beautiful.

Respect. Makes me want Vitra just that little bit more.



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