CosmicFail goes viral

Our first Tik Tok challenge #Cosmicfail has gone epic viral around the world.

We’re close to 1 billion views!!!

Who would have thought an insurance company could achieve this? To be honest we didn’t think it would spread this quickly and globally.

Together with Leagas Delaney and Influrry we came up with the idea of starting a challenge highlighting all those unfortunate insurance mishaps that happen in everday situations.

The campaign has become the Number 2 branded campaign on Tik Tok in 2020! The campaign used more influencer on the platform than any other campaign before, and well the rest is history.

We love it! And i’m amazed at how viral the platform is.

This is only the start for us!

View here:

Read the article here in German: