Our new campaign “Echte Auto Liebe” (Real Car Love) isn’t a fictive ad campaign with nice pics and a great soundtrack (ok, that too), it’s actually a mash-up of six different stories of people who love cars.
Together with our agency Leagas Delaney we decided this time to tell real stories about amazing individuals and people. The love of the automobile is so deep with so many people, that it wasn’t that hard to find great inspiring stories.
Starting with Gunter Holtorf & his Mercedes “Otto” who travelled around the world an equivalent of 22 times, or the Nicole Heinrich who develops eMobility power plugins for all e-cars and is therefore moving the automobile into the future, to the “Oswald family” who sold everything so that they could travel around Europe with their two little girls.
And these amazing stories need to be shown and have been turned into a short mini-series of films around our campaign.
The films were developed with Leagas Delaney, directed by Mario Feil and developing together with Markenfilm in Hamburg.
Beautiful and inspiring work! The way campaigns need to be done today.