“Handy Love” campaign

How much do you love your handy? And how would you feel if it fell into a toilet and broke?

That’s the idea of our new ad campaign starring German Youtuber JoeyJungle.

The story shows how someone falls in love with their smartphone right from the moment of unboxing it, to the day it’s destroyed.

The campaign was developed by our talented creative agency Leagas Delaney Hamburg, whilst the film was directed and shot by Virus Films. The campaign is is shot from the perspective of the smartphone itself, so it highlights the emotions the star displays with his interactions of his beloved phone.

Pulse Advertising, our new influencer agency, was part of the creative process right from the go, and the end product is a fun and light-hearted, but new style of campaign.

Lovely ad campaign.