Macquarie says “G’day Europe”

When launching Macquarie in Europe we decided that for the press and for internal employees across the globe and our comeptitors in the markets here, we would greet everyone if the best way possible for an australian, with the simple words “G’day”.

Together with Klenk Kommunikation we built some large scaled foam letters and sent them through Frankfurt city guerilla style.

And it worked, the press took notice as did the security and the Frankfurt Stock Exchange. 🙂 But we escaped without any fines and came away with some amazing images.