One of the first projects for DWS was our special “hair banner” highlighting the risks associated with planning your retirement and how it can lead to hair loss! 🙂
The idea was created with HAVAS Düsseldorf. Each male loses around 300 hair per day, and as a user was using their tablet a hair would appear on the screen. If the user would whipe it away, thinking it was a real hair, a banner would appearing explaining that the best thing against hair loss (related to stress) is a DWS retirement fund. Simple, fun and effective.