I’ve always believed that brands need to bring experiences to life and that was the reason why we developed the CROCI Brandland in 2015. We wanted to give the German investor something new and unusual. We wanted to let them walk through the process of managing the CROCI funds, and let them see what is behind the product offering.
The stand, a completely closed stand from the outside allowed people to come inside and have a look what the fuss was all about. By entering the brandland the people would be able to see a video explaining the process behind the fund selection, the different steps involved whilst also seeing the global investment opportunities. And at the end, they could take a specially developed CROCI newspaper with them and read more at home.