The film developed by C3 was a fun film aimed at building awareness for YUNAR. We released it late 2018 in order to highlight the product but also the brand feeling. It was important for us to be as far away as possible from Deutsche Bank with this film, in order to get internal as well as external buy in on YUNAR being something truely different, rather than a nice “me-too” Deutsche Bank brand.
Thanks for the work, and congratulations to all involved. We said “Award winning”, and we have now achieved it twice already. 🙂
Silver “Best-of-Content Marketing 2019” – Branded Entertainment / Commercial / Viralspot
Silver “Midas Awards 2018 – Best financial advertising” – Music: Original content or integration