To launch their new Airpod Pros, Apple have decided to create an evolutionary campaign around the feeling of listening to music with Apple called “Bounce”. The campaign is a new installment of the legendary silhouette[…]
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Category: DOOH
Interactive DOOH is already here today
A recent neuroscience study reveals the impact of technology integrated with full-motion digital screens on encoding is up to 4 times more powerful than full motion video, in particular when looking at DOOH. DOOH is[…]
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Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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