There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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Category: data
Creativity and data will drive our future…
Marketing for me is always about “Art & Science”, or as a recent report from McKinsey calls it ” The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics” In[…]
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