This year the “Wrapped” campaign from Spotify is not only about 2019 but also the last decade. People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments,[…]
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Category: data
teamLab Borderless Shanghai
The amazing teamLab is having its first show in Shanghai. ‘teamLab borderless’ — a monumental museum featuring a collection of teamLab’s 50 original artworks and interactive installations — opens in huangpu district, shanghai on november 5, 2019. the idea behind[…]
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Deltas Dating Wall
Delta Airlines and Tinder got together to build the “Delta Dating Wall” in New York. The simpe and creative collaboration was based on data generated from Tinder – people with selfies in far-away lands are[…]
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Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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Creativity and data will drive our future…
Marketing for me is always about “Art & Science”, or as a recent report from McKinsey calls it ” The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics” In[…]
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