Content Marketing Archives

Lego lands a life-size X-Wing on Swiss Mountain

October 15, 2019October 15, 2019 adminAd

It’s been 20 years since Lego and Star Wars have been working together (thankfully), and to celebrate Lego built a life-size X-Wing fighter and placed it on the “Hoth planet”, I mean on a swiss[…]

Vans – not so “off the wall” afterall?

October 6, 2019October 6, 2019 adminbrand

Vans has had an online competition (Vans Global Custom Culture show contest) running amongst its fans to design the next Vans shoe letting their community vote for their favorite. Great marketing – get the fans[…]

Burger King creativity started with the “Whopper detour”

October 1, 2019October 2, 2019 adminAd

I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]

Influencer Marketing within the financial industry

November 16, 2017November 16, 2017 admin#GeldanlageNeuDenken

I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has more to do with the fact these people are your everyday people, who have great[…]

#Ihrgeldschmilzt – Financial Marketing can be innovative!

August 28, 2015September 17, 2015 admin#Ihrgeldschmilzt

#ihrgeldschmilzt was the name of the innovative marketing campaign brought to life by us this week. The idea was simple: show German investors what happens to their savings with historically low interest – it melts[…]

I’m hungry whilst killing people in GTA5. Call Pizza Hut….

January 12, 2014 adminApps

This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza Hut and XBOX (Microsoft) got together and produced an app within the Xbox 360 which[…]

FREITAG – so fresh!

December 28, 2013December 28, 2013 adminBrands

Received an amazing bag from FREITAG (Zurich) for christmas from my beloved wife. Great bag. Just as good, everything aroung it. These guys and girls from Zurich do an amazing job in making the buyers[…]

Infographic for the trading game “Börsenheld”

December 18, 2013December 18, 2013 adminAdvertising

Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people played. Here is a simple Infographic highlighting the numbers. To watch the last edition of[…]