I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has more to do with the fact these people are your everyday people, who have great[…]
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Category: Content Marketing
#Ihrgeldschmilzt – Financial Marketing can be innovative!
#ihrgeldschmilzt was the name of the innovative marketing campaign brought to life by us this week. The idea was simple: show German investors what happens to their savings with historically low interest – it melts[…]
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I’m hungry whilst killing people in GTA5. Call Pizza Hut….
This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza Hut and XBOX (Microsoft) got together and produced an app within the Xbox 360 which[…]
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FREITAG – so fresh!
Received an amazing bag from FREITAG (Zurich) for christmas from my beloved wife. Great bag. Just as good, everything aroung it. These guys and girls from Zurich do an amazing job in making the buyers[…]
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Infographic for the trading game “Börsenheld”
Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people played. Here is a simple Infographic highlighting the numbers. To watch the last edition of[…]
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Content Marketing
Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s talking about it and many are soing it. The reason – it works. Give people[…]
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IRON TRADER: Reality show meets trading game of the next generation.
Iron Trader is something completely new to hit the German/Austrian trading markets. It’s a trading game mixed with the first of its kind trading reality show. A transmedia project including games, reality show, social media[…]
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