Content Marketing

I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has…

#ihrgeldschmilzt was the name of the innovative marketing campaign brought to life by us this week. The idea was simple:…

January 12, 2014 | Apps, Content Integration, Content Marketing, cool, Innovative, Pizza Hut, Xbox | 0

This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza…

December 28, 2013 | Brands, Content Marketing, cool, Design, Freitag, Story telling | 0

Received an amazing bag from FREITAG (Zurich) for christmas from my beloved wife. Great bag. Just as good, everything aroung…

December 18, 2013 | Advertising, Börsenheld, Content Marketing, ING, Innovative, Media, Uncategorized | 0

Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people…

December 16, 2013 | Advertising, Content Integration, Content Marketing, Events, ING, Innovative, Media | 1

Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s…

September 28, 2011 | Content Marketing, cool, Events, Iron Trader, Macquarie, Markus Koch, Trading Game, TV | 0

Iron Trader is something completely new to hit the German/Austrian trading markets. It’s a trading game mixed with the first…

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