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Rethinking Marketing

Category: Cannes

Spotify’s Wrapped Campaign shows how cool data can be

July 14, 2019October 14, 2019 adminAd

There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]

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Record winner at the Cannes Lions 2013

June 25, 2013December 15, 2013 adminAdvertising

“Dumb ways to die” set some new records. It won the most Cannes Lions ever. On YouTube the spot has 51 Million views – not bad for an initiative from Australia for people to watch[…]

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