This is for me the best christmas ad this year and it comes from the National Alliance on Mental Illness and was created by Wieden & Kennedy New York. If suffering through middle school proves anything,[…]
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Category: Campaigns
Spotify wraps up a decade of streaming music, including mine…
This year the “Wrapped” campaign from Spotify is not only about 2019 but also the last decade. People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments,[…]
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The truth is worth it…
Since changing it’s approach to its brand and therefore relevance in society over the last years, the New York Times is doing some incredible advertising. It all started with their first campaign against fake news[…]
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Monochrome Type Champions Awards
For the first time ever the Monotype Type Champions Awards was held and brands from around the world were awarded for their great branding through the use of interesting and amazing branding work developed through[…]
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The current state of advertising…haha…
This new ad from Ryan Reynolds, Netflix, Samsung and Aviation Gin is a perfect example of how advertising and collaborations are today. It’s smart and funny, and a little concerning maybe. Check it out. Ryan[…]
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WSJ: Read yourself better
The new campaign from the Wall Street Journal is a nice take on our daily lives today and how many / most generally don’t read anything big anymore today. The campaign was developed by The&Partnership[…]
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Deltas Dating Wall
Delta Airlines and Tinder got together to build the “Delta Dating Wall” in New York. The simpe and creative collaboration was based on data generated from Tinder – people with selfies in far-away lands are[…]
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Happy Halloween
Halloween is a fun evening, especially when your have kids and are able to do some creative stuff for your brand(s). Let’s start with the “Terrifying 10” as ranked using the Unruly EQ tool, which[…]
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IKEA is always moving
IKEA is a brand which is constantly going new ways and being creative. Basically its been in their brand DNA since their introduction into the world all those years ago. One of their latest new[…]
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Rustler’s full length branded film is unusual to say the least.
Rustler has worked with Droga5 in London to create a full-length branded arthouse film called “The sea between us” and it’s a pretty weird concept. The branded film is developed for the German market, and[…]
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An ad campaign for more sponsors of womens football
Budweiser, together with the NWSL have launched a campaign aiming at getting more sponsors of womens football in the US. The idea here is simple and relevant in todays world: record crowds in attendances lead[…]
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Clio Creators 2019 – the up and coming…
Clio brings out an Anuual “up and coming” list and this years talent is as always super impressive. Here some of the work that really needs to be shown. Amy Ferguson and Julia Neumann Executive[…]
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Lego lands a life-size X-Wing on Swiss Mountain
It’s been 20 years since Lego and Star Wars have been working together (thankfully), and to celebrate Lego built a life-size X-Wing fighter and placed it on the “Hoth planet”, I mean on a swiss[…]
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Facebook to start biggest campaign in Germany for “groups”
Facebook has been pushing their “Groups” for some time now and worldwide there are over 400 million members within the hundreds of thousands of groups around. The campaign called “gemeinsam mehr” (together more) will begin[…]
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No name brand campaign
The no name brand in Canada is known by all. Now this simple but iconic brand has launched its biggest campaign since launching in the 1970’s, and it’s a fresh change to the over the[…]
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Vans – not so “off the wall” afterall?
Vans has had an online competition (Vans Global Custom Culture show contest) running amongst its fans to design the next Vans shoe letting their community vote for their favorite. Great marketing – get the fans[…]
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Birds of Prey posters
The new Birds of Prey film trailer has been released along with the marketing posters. And they are great. They look and feel unique and at the same time they suit this “Harley Quinn” (DC[…]
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Burger King creativity started with the “Whopper detour”
I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]
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Burger King AI ads… OMG°
It’s time. The new Burger King ads have been created purely by super poweful Artifical Intelligence. Is this the end of creativity for humans? I guess not. Burger King released the ads via a press[…]
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Burger King and the clown…
Burger King are at it again with the release of the new “It 2” film and their cooperation with the film, this time again attacking the McDonalds clown. The idea, created by “Grabarz & Partner”[…]
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Like a Bosch – part 2
Bosch, Jung von Matt / Next Alster nailed it the first time around with their “Like a Bosch” ad, and have now released their second spot, this time highlighting their IoT home services. A nice[…]
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Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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Influencer Marketing within the financial industry
I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has more to do with the fact these people are your everyday people, who have great[…]
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Thjnk – IKEA
Thjnk is a pretty hot new ad agency here in Germany and they have recently won the Ikea account in Germany. They are focusing on creative disruption and are proving to develop some exciting new[…]
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