This is for me the best christmas ad this year and it comes from the National Alliance on Mental Illness and was created by Wieden & Kennedy New York. If suffering through middle school proves anything,[…]
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Category: Branded Content
Spotify wraps up a decade of streaming music, including mine…
This year the “Wrapped” campaign from Spotify is not only about 2019 but also the last decade. People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments,[…]
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The truth is worth it…
Since changing it’s approach to its brand and therefore relevance in society over the last years, the New York Times is doing some incredible advertising. It all started with their first campaign against fake news[…]
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A transport company wants to gain world heritage status?
BGV (Berlins transport company) is seriously trying to get a world heritage status. The transportation company in Berlin, known for it’s sense of humor and being typically “Berlin” is aiming to apply to receive world[…]
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The current state of advertising…haha…
This new ad from Ryan Reynolds, Netflix, Samsung and Aviation Gin is a perfect example of how advertising and collaborations are today. It’s smart and funny, and a little concerning maybe. Check it out. Ryan[…]
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David Beckham and his Miami Inter FC
David Beckham and his Miami Inter FC are now joining the MLS (Major League Soccer) next year. And it’s an amazing project that has been started here and the newly developed brand by David and[…]
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WSJ: Read yourself better
The new campaign from the Wall Street Journal is a nice take on our daily lives today and how many / most generally don’t read anything big anymore today. The campaign was developed by The&Partnership[…]
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Deltas Dating Wall
Delta Airlines and Tinder got together to build the “Delta Dating Wall” in New York. The simpe and creative collaboration was based on data generated from Tinder – people with selfies in far-away lands are[…]
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Apple going back to the future
To launch their new Airpod Pros, Apple have decided to create an evolutionary campaign around the feeling of listening to music with Apple called “Bounce”. The campaign is a new installment of the legendary silhouette[…]
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Happy Halloween
Halloween is a fun evening, especially when your have kids and are able to do some creative stuff for your brand(s). Let’s start with the “Terrifying 10” as ranked using the Unruly EQ tool, which[…]
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IKEA is always moving
IKEA is a brand which is constantly going new ways and being creative. Basically its been in their brand DNA since their introduction into the world all those years ago. One of their latest new[…]
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Supreme launches in San Francisco
The amazing street brand Supreme has launched its own store in San Francisco. After weeks of teasing, Supreme recently opened its new outpost in San Francisco with the premiere of its latest William Strobeck-directed skate video CANDYLAND and commemorative Box Logo T-shirt. Celebrating[…]
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Rustler’s full length branded film is unusual to say the least.
Rustler has worked with Droga5 in London to create a full-length branded arthouse film called “The sea between us” and it’s a pretty weird concept. The branded film is developed for the German market, and[…]
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