This year the “Wrapped” campaign from Spotify is not only about 2019 but also the last decade. People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments,[…]
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Category: App
Burger King creativity started with the “Whopper detour”
I just read a great article from Burger Kings CMO Fernando Marchado who highlights the “Whopper Detour” campaign as being the campaign that started all that great Burger King creative work in the last years.[…]
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Burger King AI ads… OMG°
It’s time. The new Burger King ads have been created purely by super poweful Artifical Intelligence. Is this the end of creativity for humans? I guess not. Burger King released the ads via a press[…]
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Burger King and the clown…
Burger King are at it again with the release of the new “It 2” film and their cooperation with the film, this time again attacking the McDonalds clown. The idea, created by “Grabarz & Partner”[…]
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Spotify’s Wrapped Campaign shows how cool data can be
There are few campaigns in the world, which “move” people and are based on data, but Spotify’s 2018 Wrapped campaign sure did. Every user at the end of the day has their own playlist throughout[…]
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Gamification in order to move people…
As part of our “Evil Zero” (Böse Null) campaign in Germany we have decided to invest also in gamification, as part of the overall strategy. Not only are we using classical ways at bringing the[…]
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