HSBC – Brand Story
Here is a very interesting video on the development of the highly successful HSBC brand story. It’s a great…
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Season 10
Every marketer is amazed at what Red Bull does worldwide. Amazing events, successul events, brilliant athletes – the whole concept…
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How to “tease” a super bowl ad….
Everyone knows how “important” the Super Bowl is every year for brands and agencies. This year Volkswagen are going one…
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ING Marketing Trading Forum Dresden
The new trade show season began this weekend in Dresden for ING Markets. We came up with a new concept…
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Beautiful Apple
It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their…
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I’m hungry whilst killing people in GTA5. Call Pizza Hut….
This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza…
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RAINVERTISING. The new hot trend.
Not something that is done everyday. Here JWT Frankfurt does a lovely job with a small campaign. Something like this…
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JWT Trends 2014
A must read. Ten top trends for 2014 from JWT. 10 Trends for 2014 by JWT from Cristóbal Montero
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FREITAG – so fresh!
Received an amazing bag from FREITAG (Zurich) for christmas from my beloved wife. Great bag. Just as good, everything aroung…
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Made from cool
Christopher is cool. Once again he is leading a cool ad campaign. This time it’s danish fashion brand “Jack Jones”…
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Infographic for the trading game “Börsenheld”
Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people…
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Content Marketing
Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s…
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Retrospective – BNP Paribas advertising from 2007 – 2010
Together with TBWA / Tequila Düsseldorf (Johannes Klenk) we created the advertising campaign for BNP Paribas derivatives Germany. The campaign…
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OWN-X – We print fast
Back in the beginning of 2012 I had a small side project working for the highly innovative Hungarian printing company…
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To Michael
….love this old campaign. Great idea from Deutsch LA for Sony Computer America in USA.
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Record winner at the Cannes Lions 2013
“Dumb ways to die” set some new records. It won the most Cannes Lions ever. On YouTube the spot has…
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Online goes offline and vice-versa
Since the stock market is becoming more and more an online business it’s important to keep a focus on meeting…
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Viral fun from Belgium
A clever campaign from the Belgien TNT Entertainment Channel. This is a really clever idea. Love it. A great example…
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