The highest trade in history

February 28, 2014 | ING, ING Markets, Trading |

Florian Roebbeling came to me with the crazy idea of undertaking the “highest trade in history”. He was looking for…

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Super Bowl advertising – the effort…

February 3, 2014 | Advertising, Budweiser, Chrysler, Kia, Super bowl |

It’s the big time. Super Bowl advertising space. For leading global brands, this is their time. And the companies really…

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HSBC – Brand Story

January 27, 2014 | Brand Story, Branding, Brands, HSBC |

Here is a very interesting video on the development of the highly successful HSBC brand story.   It’s a great…

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Season 10

January 23, 2014 | Advertising, Film |

Every marketer is amazed at what Red Bull does worldwide. Amazing events, successul events, brilliant athletes – the whole concept…

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How to “tease” a super bowl ad….

January 23, 2014 | Advertising, Super bowl, Volkswagen |

Everyone knows how “important” the Super Bowl is every year for brands and agencies. This year Volkswagen are going one…

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ING Marketing Trading Forum Dresden

January 19, 2014 | Club, Events, ING, Innovative, Uncategorized |

The new trade show season began this weekend in Dresden for ING Markets. We came up with a new concept…

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Beautiful Apple

It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their…

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I’m hungry whilst killing people in GTA5. Call Pizza Hut….

This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza…

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RAINVERTISING. The new hot trend.

January 9, 2014 | Advertising, JWT, Rainvertising |

Not something that is done everyday. Here JWT Frankfurt does a lovely job with a small campaign. Something like this…

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PRADA advertising – Like

January 9, 2014 | Advertising, Music, Prada, Text |

It’s a simple but in my opinion perfect fashion ad. Simply enjoy….  

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JWT Trends 2014

December 28, 2013 | JWT, Trends |

A must read. Ten top trends for 2014 from JWT. 10 Trends for 2014 by JWT from Cristóbal Montero

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FREITAG – so fresh!

Received an amazing bag from FREITAG (Zurich) for christmas from my beloved wife. Great bag. Just as good, everything aroung…

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Made from cool

December 20, 2013 | Advertising, cool, Viral |

Christopher is cool. Once again he is leading a cool ad campaign. This time it’s danish fashion brand “Jack Jones”…

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Smart ad

December 20, 2013 | Advertising, Smart, Viral |

A well deserved winning ad: the Smart is as good offroad, as a 4WD is in the city.    

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Infographic for the trading game “Börsenheld”

Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people…

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Content Marketing

Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s…

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Retrospective – BNP Paribas advertising from 2007 – 2010

December 15, 2013 | Advertising, BNP Paribas, Innovative, Media, TBWA, Tequila |

Together with TBWA / Tequila Düsseldorf (Johannes Klenk) we created the advertising campaign for BNP Paribas derivatives Germany. The campaign…

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OWN-X – We print fast

October 23, 2013 | Branding, Brands, OWN-X, Project |

Back in the beginning of 2012 I had a small side project working for the highly innovative Hungarian printing company…

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To Michael

June 25, 2013 | Uncategorized |

….love this old campaign. Great idea from Deutsch LA for Sony Computer America in USA.

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Record winner at the Cannes Lions 2013

June 25, 2013 | Advertising, Awards, Cannes, Uncategorized |

“Dumb ways to die” set some new records. It won the most Cannes Lions ever. On YouTube the spot has…

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