#worldstoughestjob….

April 19, 2014

Here another great viral campaign called #worldstoughestjob. The idea is simply brilliant. The agency behind it was “Mullen” apparently for…

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Trading Game “BÖRSENHELD – DIE FORTSETZUNG”

April 13, 2014

The second version of Börsenheld has just finished end of March. This time we had 4.500 players playing. This time…

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Full House: Invest 2014

April 13, 2014

The largest stock market trade show for private investors in Germany (11.000 visitors) was held again in Stuttgart on the…

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alt="ING Website by Jeromy Lohmann"

ING Website Update

March 24, 2014

Today we released the new European ING Markets website in Germany. The new European (Holland, Poland, France and Germany) site…

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The highest trade in history

February 28, 2014

Florian Roebbeling came to me with the crazy idea of undertaking the “highest trade in history”. He was looking for…

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Super Bowl advertising – the effort…

February 3, 2014

It’s the big time. Super Bowl advertising space. For leading global brands, this is their time. And the companies really…

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HSBC – Brand Story

January 27, 2014

Here is a very interesting video on the development of the highly successful HSBC brand story.   It’s a great…

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Season 10

January 23, 2014

Every marketer is amazed at what Red Bull does worldwide. Amazing events, successul events, brilliant athletes – the whole concept…

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How to “tease” a super bowl ad….

January 23, 2014

Everyone knows how “important” the Super Bowl is every year for brands and agencies. This year Volkswagen are going one…

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ING Marketing Trading Forum Dresden

January 19, 2014

The new trade show season began this weekend in Dresden for ING Markets. We came up with a new concept…

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Beautiful Apple

January 19, 2014

It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their…

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I’m hungry whilst killing people in GTA5. Call Pizza Hut….

January 12, 2014

This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza…

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RAINVERTISING. The new hot trend.

January 9, 2014

Not something that is done everyday. Here JWT Frankfurt does a lovely job with a small campaign. Something like this…

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PRADA advertising – Like

January 9, 2014

It’s a simple but in my opinion perfect fashion ad. Simply enjoy….  

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JWT Trends 2014

December 28, 2013

A must read. Ten top trends for 2014 from JWT. 10 Trends for 2014 by JWT from Cristóbal Montero

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FREITAG – so fresh!

December 28, 2013

Received an amazing bag from FREITAG (Zurich) for christmas from my beloved wife. Great bag. Just as good, everything aroung…

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Made from cool

December 20, 2013

Christopher is cool. Once again he is leading a cool ad campaign. This time it’s danish fashion brand “Jack Jones”…

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Smart ad

December 20, 2013

A well deserved winning ad: the Smart is as good offroad, as a 4WD is in the city.    

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Infographic for the trading game “Börsenheld”

December 18, 2013

Together with Finanzen.net we launched “Börsenheld”, the latest trading game. It was all in all a success. Around 5.000 people…

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Content Marketing

December 16, 2013

Throughout the year we have focused a lot of our attention at ING Markets on “content marketing”. I know, everyone’s…

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Retrospective – BNP Paribas advertising from 2007 – 2010

December 15, 2013

Together with TBWA / Tequila Düsseldorf (Johannes Klenk) we created the advertising campaign for BNP Paribas derivatives Germany. The campaign…

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OWN-X – We print fast

October 23, 2013

Back in the beginning of 2012 I had a small side project working for the highly innovative Hungarian printing company…

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To Michael

June 25, 2013

….love this old campaign. Great idea from Deutsch LA for Sony Computer America in USA.

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Record winner at the Cannes Lions 2013

June 25, 2013

“Dumb ways to die” set some new records. It won the most Cannes Lions ever. On YouTube the spot has…

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Online goes offline and vice-versa

May 20, 2013

Since the stock market is becoming more and more an online business it’s important to keep a focus on meeting…

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Viral fun from Belgium

March 28, 2013

A clever campaign from the Belgien TNT Entertainment Channel. This is a really clever idea. Love it. A great example…

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Old ads – Old Spice

March 28, 2013

“Hello ladies. How are you? Fantastic.” “Sadly he isn’t me!” Love these ads….  

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Change

November 28, 2012

The industry I’ve been working in for the last 6 years has always focused on “winning the next client”. We…

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Nike + Fuelband. Winner of the Cannes Lions 2012 Cyber Awards

June 28, 2012

Well done Nike+. A great way to integrate emotions, technology and sport. It doesn’t get any better than this. Well…

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Vitra selling stories rather than images

April 28, 2012

Who doesn’t like Vitra items? Most of the people I spend my time with have or would love to have a Vitra…

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