The Last Game

Nike: the last game

June 10, 2014 |

It’s World Cup Fever time and Nike has released “The Last Game”. The big brands are out there promoting their…

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ING Markets film highlights….

May 27, 2014 |

Film tells the stories the best, even within the financial industry. Here are some examples looking back at what we…

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ING Markets with Watchlist function on all devices

May 20, 2014 |

To be honest, having a watchlist function on your website is nothing new. Having a watchlist function on all devices…

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Starbucks design tricks

May 20, 2014 |

Starbucks as we all know is a massive success story. Why? There are many reasons, but mainly not for their…

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Bank branches worldwide

May 20, 2014 |

There is a lot of talk at the moment about what Banks are doing and going to do with their…

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Thjnk – IKEA

May 20, 2014 |

Thjnk is a pretty hot new ad agency here in Germany and they have recently won the Ikea account in…

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Great positioning – The regulars by Victoria Bitter

April 19, 2014 |

Victoria Bitter is a simple, genuine beer in Australia. It’s for the everyday man. Nothing fancy. Nothing special. Just a…

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#worldstoughestjob….

April 19, 2014 |

Here another great viral campaign called #worldstoughestjob. The idea is simply brilliant. The agency behind it was “Mullen” apparently for…

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Trading Game “BÖRSENHELD – DIE FORTSETZUNG”

April 13, 2014 |

The second version of Börsenheld has just finished end of March. This time we had 4.500 players playing. This time…

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Full House: Invest 2014

April 13, 2014 |

The largest stock market trade show for private investors in Germany (11.000 visitors) was held again in Stuttgart on the…

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alt="ING Website by Jeromy Lohmann"

ING Website Update

March 24, 2014 |

Today we released the new European ING Markets website in Germany. The new European (Holland, Poland, France and Germany) site…

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Australian creative highlights

March 22, 2014 |

Just spent a few weeks Down Under in #Melbourne, Australia and here are some creative highlights that I discovered. It’s…

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The highest trade in history

February 28, 2014 |

Florian Roebbeling came to me with the crazy idea of undertaking the “highest trade in history”. He was looking for…

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Super Bowl advertising – the effort…

February 3, 2014 |

It’s the big time. Super Bowl advertising space. For leading global brands, this is their time. And the companies really…

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HSBC – Brand Story

January 27, 2014 |

Here is a very interesting video on the development of the highly successful HSBC brand story.   It’s a great…

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Season 10

January 23, 2014 |

Every marketer is amazed at what Red Bull does worldwide. Amazing events, successul events, brilliant athletes – the whole concept…

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How to “tease” a super bowl ad….

January 23, 2014 |

Everyone knows how “important” the Super Bowl is every year for brands and agencies. This year Volkswagen are going one…

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ING Marketing Trading Forum Dresden

January 19, 2014 |

The new trade show season began this weekend in Dresden for ING Markets. We came up with a new concept…

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Beautiful Apple

January 19, 2014 |

It has been a little while since Apple made an amazing ad in my opinion, but they’re back to their…

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I’m hungry whilst killing people in GTA5. Call Pizza Hut….

January 12, 2014 |

This is not great for humanity, but it is a very good idea to introduce a new distribution channel. Pizza…

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