THE CROCI WAY #Invest2015

April 26, 2015 | Brandland, CROCI, Deutsche Bank, Events, Invest |

Last week we introduced The CROCI Way at the Invest 2015 Trade Show, in Stuttgart Germany. Here the short Film:…

Mehr →

CROCI HORIZONT newspaper first issue hits the shelfs….

February 4, 2015 | CROCI, DeAWM, Deutsche AWM, Newspaper, Uncategorized |

The first CROCI HORIZONT newspaper has been published. The first issue of the new newspaper highlights the people and processes…

Mehr →

Passion to perform.

As of 1st of September I will be joining Deutsche Asset & Wealth Management (Deutsche Bank) as Head of Marketing…

Mehr →

Realestate.com.au

Realestate.com.au has introduced a great new ad campaign starring the Australian, I mean Austrian, superstar Arnold Schwarzenegger. The campaign highlights…

Mehr →

Leaving ING…..

July 13, 2014 | ING |

The time has come. I have resigned from ING Bank (ING Markets). A little more than two good years and…

Mehr →

World Cup Fever. The Game Before The Game

June 10, 2014 | Advertising, Apple, Beats, World Cup |

Beats by Dre have introduced their new Spot “The Game Before The Game” starring numerous football stars. Now that Apple…

Mehr →

The Last Game

Nike: the last game

It’s World Cup Fever time and Nike has released “The Last Game”. The big brands are out there promoting their…

Mehr →

ING Markets film highlights….

May 27, 2014 | Film, ING, ING Markets, Video |

Film tells the stories the best, even within the financial industry. Here are some examples looking back at what we…

Mehr →

ING Markets with Watchlist function on all devices

May 20, 2014 | Devices, ING, Mobile |

To be honest, having a watchlist function on your website is nothing new. Having a watchlist function on all devices…

Mehr →

Starbucks design tricks

May 20, 2014 | Design, Event, Starbucks, Stores |

Starbucks as we all know is a massive success story. Why? There are many reasons, but mainly not for their…

Mehr →

Bank branches worldwide

May 20, 2014 | Banking, Branches, Stores |

There is a lot of talk at the moment about what Banks are doing and going to do with their…

Mehr →

Thjnk – IKEA

Thjnk is a pretty hot new ad agency here in Germany and they have recently won the Ikea account in…

Mehr →

Great positioning – The regulars by Victoria Bitter

April 19, 2014 | Advertising, Beer, Droga5, TV, VB |

Victoria Bitter is a simple, genuine beer in Australia. It’s for the everyday man. Nothing fancy. Nothing special. Just a…

Mehr →

#worldstoughestjob….

April 19, 2014 | Advertising, spot, Viral |

Here another great viral campaign called #worldstoughestjob. The idea is simply brilliant. The agency behind it was “Mullen” apparently for…

Mehr →

Trading Game “BÖRSENHELD – DIE FORTSETZUNG”

April 13, 2014 | Börsenheld, Gaiming, Gaming |

The second version of Börsenheld has just finished end of March. This time we had 4.500 players playing. This time…

Mehr →

Full House: Invest 2014

April 13, 2014 | Events, ING Markets, Invest |

The largest stock market trade show for private investors in Germany (11.000 visitors) was held again in Stuttgart on the…

Mehr →

alt="ING Website by Jeromy Lohmann"

ING Website Update

Today we released the new European ING Markets website in Germany. The new European (Holland, Poland, France and Germany) site…

Mehr →

Australian creative highlights

Just spent a few weeks Down Under in #Melbourne, Australia and here are some creative highlights that I discovered. It’s…

Mehr →

The highest trade in history

February 28, 2014 | ING, ING Markets, Trading |

Florian Roebbeling came to me with the crazy idea of undertaking the “highest trade in history”. He was looking for…

Mehr →

Super Bowl advertising – the effort…

February 3, 2014 | Advertising, Budweiser, Chrysler, Kia, Super bowl |

It’s the big time. Super Bowl advertising space. For leading global brands, this is their time. And the companies really…

Mehr →