Another outdoor ad which moves people

January 3, 2019

72andSunny and the US anti drug organisation Truth devloped “Rebekkah’s story” which highlights the struggle that many americans have when…

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CALM 84 – what an outdoor campaign

January 3, 2019

Everyday apparently 85 men commit suicide in the UK, which is a devasting number. adam&eveDDB in the UK developed this…

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Brand marketing highlights 2018 (part 2)

January 2, 2019

Here are some more absolute highlights from the last year. Starting with this amazing piece of work from Host HAVAS…

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The future of driving – please no…

January 2, 2019

Volkswagen is pushing the future of driving in their cars here through this newly created ad. Cars will park themselves,…

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Apple and colour, like Sony and colour

January 2, 2019

The new Apple ad for the iPhone XR Display is nice, but not unlike the old Sony Bravia colour ads,…

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Brand marketing highlights 2018 (part 1)

December 31, 2018

Every year worldwide there are beautiful and smart marketing stories brought into the world, by super creative and inspirational marketing…

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Deutsche Bank to bring new brand

November 5, 2018

Deutsche Bank will be launching a new brand – YUNAR. The new brand is built around a new app which…

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Don’t do the right thing…

October 28, 2018

…do the brave thing! Thanks Lee Clow for this simple but moving “disruption” message. Almost everyone is talking about disruption…

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Something new coming soon…

August 30, 2018

For the last months I have simply been working hard. No highlights and nothing to show. However, with a small…

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Looking for inspiration and new insights

May 1, 2018

Right now we are working and working. No highlights. However I am trying to take in as much as possible…

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Just working at the moment….

May 1, 2018

Right now I‘m working on a new project. its exciting but also challenging and not so spectacular. These are the…

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Pop-Up concept store works for Asset Managers…

February 22, 2018

Yes it’s true, a Pop-Up store can work within the Asset Management industry. At this years Fondskongress in Mannheim we…

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Best practise – Promotional Award Winner 2018

January 23, 2018

The “Evil Zero” won “best practise” in the annual Promotional Awards 2018 here in Germany. A great result. More than…

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Böse Null

The new “Evil Zero” is here, and it’s scared…

January 23, 2018

The Evil Zero (Böse Null) campaign in Germany was a huge success within the financial industry (7 nominations at the…

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Influencer Marketing within the financial industry

November 16, 2017

I guess influencer marketing is really nothing new, and not even within the financial industry. I guess nowadays it has…

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DWS Halloween Special

October 30, 2017

It’s that time of year again – Halloween. With this year’S halloween special we are taking up the challenge of…

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Immobilien

New onlineportal www.anlegen-in-immobilien.de launched…

September 17, 2017

This week we, together with Axel Springer (FInanzen.net) launched the new onlineportal www.anlegen-in-immobilien.de. About half a year ago I met…

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Did you mean Mailchimp?

July 17, 2017

Love this campaign – “Did you mean Mailchimp?”. It was so good that the campaign developed by Droga5 won a…

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New short film series “Ach, du liebes Geld”

June 18, 2017

It’s here, finally, our new 8 part short film series named “Ach, du liebes Geld” starring germanys most well-known stock-market…

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Böse Null

Gamification in order to move people…

May 26, 2017

As part of our “Evil Zero” (Böse Null) campaign in Germany we have decided to invest also in gamification, as…

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Social Wall – Böse Null

May 23, 2017

One of the main goals of the “Böse Null” (evil-zero – fight against zero-interest rates for savers) campaign was to…

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Böse Null in Horizont…

May 1, 2017

Nice to see that the leading marketing news media outlet in Germany “Horizont” has covered the creative Böse Null campaign….

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Böse Null

Böse Null invades Germany…

April 23, 2017

It is here – the “Evil zero” (Böse Null). For years the low interest rates (in part negative interest rates…

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Thanks Rocket & Wink

April 23, 2017

Last year we, together with Havas Düsseldorf, created the 60 years DWS campaign. In order to bring the campaign to…

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Jean-Paul Gaultier hommage

February 13, 2017

This week Jean-Paul Gaultier had the honor of designing this Sundays “Welt am Sonntag” newspaper here in Germany. We therefore…

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Gold again for DWS

January 16, 2017

We did it again – we won the second Gold Midas Award in two years, this time for our “60…

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Shortlist Midas Awards again in 2016…

December 18, 2016

Awesome news – we (Havas Düsseldorf & DWS Germany) made the shortlist of the Midas Awards 2016 for the second…

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The tallest landing page in the world…

December 18, 2016

Another year, another record in terms of dividend payout for Germany’s leading equity dividend fund, the DWS Top Dividende. The…

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Frank Gehry inspiration for Exporeal

October 7, 2016

At this year’s Exporeal trade show Deutsche Asset Management built a exhibition stand based on the amazing Frank Gehry designs….

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Big birthdays need big campaigns

July 31, 2016

6o years asset management – 60 years DWS in Germany. (weblink)  A big story, with a great campaign. Developed by HAVAS…

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