Augemented reality gaming

As part of our Böse Null campaign in Germany we developed, together with the agencies Messbar and Brando , our Augemented Reality Böse Null game. The game added to the idea that the “evil zero” is everywhere to be found. It enabled users to search their actual environments and in a Pokemon Go way find little Böse Null monsters everywhere.

The game added to the campaign idea that the evil zero is really everywhere and cn affect everyone. We thought that through gamification we would reach a broader client base and bring the rather “dry” topic to people in a fun but simple way.

More than 7.500 people downloaded the app and went on the search…


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